Overview
TrueUp
Trajectory Score
44
/100
Business
Augmented reality gaming
Founded
16 years ago
2010
Employees
500
Valuation
$9.0 billion
TrueUp
Rank
#401
Company type
Private - Venture-Backed
Niantic is an Augmented reality gaming company. It is currently valued at $9.0 billion as a private company. 500 people work at Niantic. The company was founded in 2010.
Company grid
Employee happiness →
Growth →
🚀
🐢
😊
😟
Jobs
No job info
Financials
Valuation
$9.0billion
Tech Unicorn
Last round - Nov 2021
Latest secondary valuation
$2.0billion
78% from last round
Estimate as of May 5, 2026
Data source: Notice.co
Most recent funding
5 years ago
💸 ZIRP-era funding
Total funding
$770 million
Value 'created' (valuation - total funding)
+$8.2 billion
Lead Investor - Series A
Alsop Louie Partners
Valuation per employee
$18.0 million
TrueUp
Rank
#416
Culture
Employee sentiment
Would recommend company
70%
200+ reviews
Sources: TrueUp, Glassdoor, Blind
Better than 60% of tech co's
Approve of CEO
John Hanke
67%
Sources: TrueUp, Glassdoor, Blind
People
Employees
500
Rankings and awards
Fast Company - Next Big Things in Tech
2024
CNBC Disruptor 50
2019
Layoffs
Apr 2025 · 1 year ago
68 impacted
Mar 2025 · 1 year ago
68 impacted
Aug 2023 · 3 years ago
100 impacted
Jun 2023 · 3 years ago
230 impacted
Jun 2022 · 4 years ago
90 impacted
Policies
Open jobs that are remote
N/A
H1B sponsorships (2025)
31
TrueUp
Rank
#274
