Overview
TrueUp
Trajectory Score
97
/100
Trajectory Rank
Business
Community marketplace
Founded
7 years ago
2019
Employees
1,000
Valuation
$12 billion
TrueUp
Rank
#335
Company type
Private - Venture-Backed
Tags
Whatnot is a Community marketplace company. It is currently valued at $12 billion as a private company. 1,000 people work at Whatnot. The company was founded in 2019.
Company grid
Employee happiness →
Growth →
🚀
🐢
😊
😟
Jobs
No job info
Financials
Valuation
$11.5billion
Tech Unicorn
Last round - Oct 2025
Latest secondary valuation
$14.5billion
26% from last round
Estimate as of May 5, 2026
Data source: Caplight
Most recent funding
8 months ago ($225 million)
Total funding
$975 million
Value 'created' (valuation - total funding)
+$10.5 billion
Lead Investor - Seed
Wonder Ventures
Lead Investor - Series A
Valuation per employee
$11.5 million
Culture
Employee sentiment
Would recommend company
81%
100+ reviews
Sources: TrueUp, Glassdoor, Blind
Better than 82% of tech co's
Approve of CEO
Grant LaFontaine
86%
Sources: TrueUp, Glassdoor, Blind
People
Employees
1,000
Whatnot Org Chart

Rankings and awards
Layoffs
No known layoffs
Policies
Remote work policy
Remote-first
Open jobs that are remote
N/A